Welcome to the



23/10/2018 • Gothenburg • Sweden

23rd October 2018 • Gothenburg • Sweden

The most prestigious competition for sustainability in packaging, stimulating debate and cross-fertilisation of innovations.

Countdown to Gothenburg

About the Sustainability Awards 2018

Packaging waste, climate change and other environmental problems demand an urgent and coherent response from the CPG industry. All too often innovations are marketed as ‘green’ based on gains in a single metric, when the complex landscape of ecological challenges requires a holistic approach. Packaging Europe’s fourth annual Sustainability Awards is here to make the connections.

The WPO WorldStar-recognised competition categories encourage a joined-up view of the tasks facing us. The all-star judging panel brings together stakeholders from the whole value chain. And in celebrating achievements in early-stage R&D, packaging innovation and cross-industry collaboration, we’ll be stimulating debate and cross-fertilisation of ideas – culminating in the Sustainable Packaging Summit and Sustainability Awards at Scanpack.

Six Categories
+ One Overall Winner

Emphasising a holistic view of sustainability.


The eminentjudging panel is a cross section of the value chain.

23 October
at Scanpack

Culminating in a the Sustainable Packaging Summit and Sustainability Awards ceremony in Gothenburg.

Award Categories

Resource Efficiency

Innovations in packaging that do more with less. For instance, downgauging materials or reducing their carbon footprint without increasing the environmental impact of the packaged product.

Driving the Circular Economy

Breakthroughs and innovations in recycling technology or reusable packaging systems; initiatives promoting increase in recycling rates or nurturing demand for recyclate.

Bio-Based Packaging

Development or innovative use of new, bio-based materials with significant positive impact or potential in packaging applications.

Best Practice

Retailers or brand owners that have achieved the most in minimising the environmental impact of packaging and its supply chain.


Innovations in engineering that have increased production line environmental efficiencies (in energy or water consumption or waste reduction) or facilitated adoption of sustainable packaging materials.

Recyclable packaging

Innovations in materials / packaging design for recyclability; groundbreaking use of recycled feedstocks.

Best Sustainable Packaging Innovation

The overall winner. Chosen from the shortlisted entries in the categories above, this must be an entry which makes a very important contribution to sustainability, preferably scoring highly according to more than one criterion.

Submissions are now closed for the 2018 competition.

Judging Panel

  • Virginie Helias

    VP Global Sustainability


  • Arno Melchior

    Global Packaging Director


  • Bruno Van Gompel

    Technical & Supply Chain

    Western Europe

  • Kevin Vyse

    Circular Economy Lead


  • Jean-Marc Boursier

    Senior Executive VP in charge of Recycling & Recovery Europe


  • Virginia Janssens

    Managing Director


  • Dr Mats Linder


    Ellen MacArthur

  • Paul Vanston



  • Annika Olsson

    Professor & Head of Packaging Logistics Division

    Lund University

  • Michael Nieuwesteeg

    Managing Director


  • Thomas Reiner


    Deutsches Verpackungsinstitut

  • Antro Säilä


    Suomen Pakkausyhdistys ry

  • Graham Houlder

    Project Co-ordinator


  • Haulwen Nicholas


    The Packaging Oracle

  • Sanjay Patel

    Founding Partner

    Simple Better Human and The Packaging Collective

  • Tracy Sutton

    Circular Economy Packaging Design Consultant


  • Paul Jenkins

    Managing Director

    The Pack Hub


Preceding the Sustainability Awards presentation, Packaging Europe will be curating and hosting a high-level Sustainable Packaging Summit from 13:00 on 23 October at Scanpack, Northern Europe’s leading packaging event.

The summit will focus on one of the key environmental dilemmas for consumer packaged goods: how do we develop resource-efficient packaging with minimal carbon footprint and product waste at the same time as eliminating unrecycled packaging waste?

Gian De Belder

Philippe Diercxsen

Ian Schofield

Leading players in this endeavour, including Gian De Belder (P&G’s principal scientist – packaging R&D), Philippe Diercxsen (packaging and environment manager at Danone Waters) and Ian Schofield (own label and packaging manager at Iceland – the supermarket that has pledged to eliminate plastic packaging) will share their contrasting approaches, and then come together for a panel discussion.

Immediately after the Sustainable Packaging Summit, visitors can enjoy drinks, nibbles and the announcement of the winners of the Sustainability Awards.

why sponsor?

Platinum sponsor:

Avery Dennison Logo

Gold sponsors:

Rockwell Automation Logo Borealis Logo Borealis Logo


Simply visit the sustainability awards platform and create a user account. Once you are registered, you can log in to submit entries and (until the closing date) edit existing entries.

No! Participation in the competition is free of charge.

Once you have created a user account in the competition platform, simply fill in the submission form. This consists of several fields but the key criteria on which entries are judged are 1) a statement outlining the entry and what is innovative about it, and 2) the impact it has had or is projected to have. There is a limit of 250 words for each of these sections. You are also encouraged to upload an image of the innovation or initiative. You can save your entry and finish it later. Don’t forget to complete all sections of the form before 15th May!

The innovations or achievements entered into the competition must have been launched or announced no earlier than 1 April 2017.

There is a maximum of three entries per organisation. These can be either in the same category or different categories. Please fill in a separate submission for each entry. Please ensure that multiple entries represent genuinely distinct products / projects.

No, you can only submit a particular product or initiative in one category. Otherwise, Packaging Europe reserves the right to withdraw the submission from one or all categories. Please read the category descriptions carefully before deciding which is the most appropriate one.

The closing date for entries will be midnight (CET) at the end of 15 May 2018

A selection of industry experts representing the whole value chain will vote independently on the submissions, resulting in the winners for each category. The overall winner ‘Best Sustainable Packaging Innovation’ will be the entry representing a particular innovation that accrues the highest overall score across all categories. In the event that the highest scoring entry is not an innovation per se, e.g. if it is a broad sustainability strategy entered into the ‘Best Practice’ category, this will not be considered for the ‘Best Sustainable Packaging Innovation’ prize.

Please read the specific criteria for each category. In general, the core principle of the awards is to reward the project or product that, in the judges’ view, has the greatest significance in terms of its positive impact on sustainability. This can be understood either in its immediate performance metrics or in the potential transformative impact – i.e. there isn’t necessarily a stronger weighting to commercialised products over early-stage R&D breakthroughs. Judges are also instructed to consider the holistic implications for sustainability, even when the category emphasises a particular aspect. For example, if the criterion is ‘resource efficiency’, the winning entry should not simply be the one with the biggest weight reduction, but also offer a viable solution that does not result in reduced performance according to other environmental criteria.

Yes! Although a single user must submit the entry, you can list all involved stakeholders. We welcome collaborative entries such as packaging innovations developed jointly between a brands and packaging companies, and multi-stakeholder projects.

As much as we’d like to offer feedback on individual submissions, because of the sheer number of entries this is just not feasible.

Announcement of the winners will be made at the awards ceremony at Scanpack, on Tuesday 23rd October 2018.

Yes. The Sustainability Awards have been recognised by the World Packaging Organization and therefore all winners are eligible to enter the WorldStars.

Ask us a question


We’re proud to present our Sustainability Awards and Sustainable Packaging Summit at Scanpack – Northern Europe’s No.1 packaging exhibition.